In the years following the Second World War, coffee was a luxury, but that didn’t stand in the way of the Caballini family, whose product quality-focussed entrepreneurial spirit drove company growth year after year.
In that period, the Veneto area, Trentino Alto Adige and Friuli-Venezia Giulia became reference areas for Italian coffee companies. The Triveneto Italian Coffee Association, of which Dersut was a founder member, was set up in 1954. It is still thriving today and has opened up to the whole of Italy since 2015.
The last two decades have been all about innovation.
The first Bottega del Caffè Dersut coffee shop opened in 2002. From that, the next few years saw the launch of other single-brand coffee shops: Italiana Caffè and Giornale&Caffè.
Caffè Light, the easily-digested dewaxed coffee which became the company’s star product, was launched in 2012.
Looking to the future does not mean forgetting about the past. 2010 was the year that the Coffee Museum opened in Conegliano, documenting the history of a company, an industry and a city.
It was at the behest of Elisabetta Gianfrè, wife of Count Vincenzo Caballini di Sassoferrato, that Dersut Caffè of Conegliano Veneto was acquired and turned into a highly successful company in the years to come. Interest in the industry is a family trait. The father Luigi dealt in raw coffee in Trieste, while brother Armando was owner of the town’s Excelsior Industria Caffè Torrefatto. The two companies, both still family-run, could only collaborate successfully over the years, establishing themselves as benchmarks for the coffee roasting plants of North-Eastern Italy.
Vincenzo Caballini di Sassoferrato, a young employee with a good job at Fiat in Trieste, moved to Conegliano in 1949 with his wife Elisabetta, in order to pursue his dream of managing a coffee roasting plant. Thanks to him, Dersut achieved its first market successes, with him receiving his knighthood with the title of Cavaliere al Merito della Repubblica Italiana for his industrial prowess. In the 70s his son Giorgio, the current Director, joined the company, followed by Lara, Vincenzo’s granddaughter, in the late 90s, who assists him in running the company. Count Giorgio’s younger daughter, Giulia, is also preparing to join the company. The Dersut history spans three generations of the family and is destined to last into the forthcoming decades.