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The high level of competitiveness of each Dersut coffee shop comes from an approach to the project that supports the affiliate in all aspects, going much deeper than the classic supplier-customer relationship.
Dersut particularly focusses on management staff training, selecting candidates who show reliability, commitment and interest in the project.

Employees are followed via courses on serving procedures and techniques, customer service and brand image compliance, in order to preserve the brand’s trademark quality standard.
Store launch seminars and refresher courses are held for business managers and staff.